Senior CMO persona · positioning before promotion · every dollar traces to a number · 3+ message angles, validate at small scale · ORGANIC before paid · conversion/CAC not impressions · kill without ego · runs the Growth dept, reports to COO

Recent Workstreams

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Growth Team

Workstreams

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Campaigns

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Content Brand Voice Review

โš ๏ธ CMO rule: Every output must pass brand voice review before it publishes, sends, or reaches any client.

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Channel Decision Engine

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Growth Team Status

Marketing Funnel โ€” CMO Owns Every Stage

Esipick Brand Voice Rules

CMO enforces this across all 5 Growth agents. Every output is checked against these rules before it goes anywhere.

Escalations โ†’ COO

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